The four-day seminar which was launched at the CAF excellence
centre in Mbankomo outside the Cameroonian capital Yaounde on Monday is the first
of its kind ever organized by the continental football governing body for media
officers as part of CAF’s policy to empower African football journalism.
President of the Cameroonian football normalization
committee Owono Joseph who first addressed at the launch ceremony of the
seminar welcomed delegates and praised CAF for turning much attention to
educating media people.
He said that the current digital media and as well as the social media were playing a key role in the football marketing.
CAF executive committee member, Mr. Anjoring Moucharaf
Ayodele who officialy inaugurated the event said that it was part of CAF
strategy to give all media officers from member states the capacity to be able
to promote football in their own countries and as well as at CAF level.
"This is the revolution of CAF president Issa Hayatou to
create a better football image in Africa and this seminar is part of the new
revolution” said Mr. Anjoring Moucharaf Ayodele during an interview with CECAFA
Media after his opening speech.
"CAF is planning to continue organizing such education
seminar for media officers in order to build their capacity and we want the
media officers to workd harder to make changes in this field” he continued.
Deputy chief of FIFA communications department, Mr. Hans
Hultman added that to assemble media officers at such high profile seminar was
a great initiative by CAF which he said will also create some kind of
cooperation and friendship amongst media officers from across the country.
During his lecture, CAF Media director Mr. Junior Binyam,
said that football was so powerful element in the world, taking Somalia as an
example, because Somalia was experiencing volatile situation.
"How football is active in Somalia can be a sign for the
power of football and how it promotes in certain situations” said CAF Media
director Mr. Junior Binyam adding that Somali FA has its own website updated
with the latest much results and standings available on the site.
Some key lectures taken in the inaugural day of the
seminar included: media accreditation process, the work and the importance of
CAF media channel, Network of CAF press organization, general principles of organizational
communication, internal and external communication, press relations, targets
and writing press releases.
Somali Football Federation Media Department
Email:somalifootballmedia@gmail.com